Shel Israel

Feb 26, 2014

Branding Rule: Stop Sending, Start Listening

The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Oct 31, 2008

Social media brings together like minds IRL (in real life)

‘Tweet-ups’ become organic networking events for new media mavens The night before Halloween was the first official meeting of the […]

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