Seth Godin

Brand Evangelists [VIDEO]

Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.

No Secrets, No Shortcuts with Seth Godin

The connection economy doesn’t respond well to industrialized, scalable, impersonal approaches. It demands a completely different approach to work: one […]

New Seth Godin Apps Released

If you asked Santa for an on-demand marketing guru, your gift was delivered early this year. At the end of […]

Tech terms every media relations professional should know

Can I use my RSS reader to keep an eye on The Long Tail of social media? And what is open source, […]