sentiment analysis
Sep 19, 2014
Measure Your Work!
Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Sep 15, 2014
Get Ready to Measure!
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR? According to Vocus CEO Peter […]
Jul 3, 2014
From Patent-Pending to Patent-Approved: Sentiment Analysis and Lead Identification
From the beginning, our customers have come to us looking for new ways to find engage their target audience. Each […]
Jan 31, 2014
Epic Super Bowl Leaves Social Media Audiences in the Balance
Seahawks or Broncos? See which team and players fans are rooting for based on social buzz and sentiment analyzed by the Vocus PR Suite.
Dec 19, 2011
Frequently Asked Questions in Social Media Monitoring
Social media monitoring isn’t exactly a household name… yet. In the meantime, there are obviously a lot of questions asked […]
Feb 8, 2011
Measuring Social Sentiment: Part Art, Part Science
Businesses want to extract value—relevant and actionable data—from the expansive pool of content that the social sphere provides. By evaluating […]
Jul 26, 2010
Analyzing Forrester’s Wave™ Report on Listening Platforms
I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react […]
