sentiment
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
May 28, 2014
Data mining & engineering, part 2
In last week’s post, I covered a bit on articulating a problem in data mining and feature engineering. This week, […]
Apr 28, 2014
Negative brand perception: How social media segmentation and monitoring uncover clues
Experiencing persistent negative perceptions is not uncommon for a brand. To uncover the reasons for them, companies often look at […]
Mar 10, 2014
Snowden at SXSW: What was your take?
One of the more controversial events happening at South by Southwest this year is the talk with Edward Snowden, the […]
Nov 13, 2013
Turbo charge your approach to social media analysis
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
Oct 21, 2013
Sentiment analysis and customer satisfaction: Advocacy counts!
On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]
Sep 26, 2013
Fall TV Predictions: Which Shows Should You Get Attached To?
The September Fall TV new show rollout is a bit like Christmas. It’s an exciting time when people come together looking […]
Sep 5, 2013
Post VMA Buzz Analysis Part 2 – The Fashion and the Finance
Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most […]
Mar 27, 2013
#MarchMadness on Twitter: Who Are the Social Cinderellas? #Infographic
March madness is one of my favorite events of the year. As a Big Ten alumni I always hope that […]
Mar 28, 2012
In Which We Survive The Hunger Games
This previous weekend was notable in Seattle for its glorious weather (some of us might have seriously considered trying to […]
Mar 8, 2012
9 Questions to Ask About Social Media Sentiment
Looking at the sentiment of social data can be a very useful way to help get a snapshot view of […]
Mar 6, 2012
Using Sentiment in Social Media Monitoring
If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your […]
Feb 27, 2012
Billy Crystal – 9th Time’s a Charm, or Not!
After a hiatus as Oscar host, Billy Crystal was back last night for his ninth time hosting the 84th Annual […]
Aug 26, 2011
Obama: the best of the worst on the economy?
A July 15th poll conducted by Quinnipac University indicated that voters blame Bush over Obama 2-1 for the bad economy. […]
