segmentation
Jul 17, 2014
Tip of the Month: Guided Navigation
When new customers migrate from another platform to Visible Intelligence, they often come with a perception that you need to […]
Jul 14, 2014
Why meaningful social media posts matter
As a lover of Facebook, I enjoy scanning through posts and trying to find something noteworthy from friends or former […]
Jul 9, 2014
Heard on the street: 3 ways to harness insights for great A/B split testing
Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a […]
Apr 28, 2014
Negative brand perception: How social media segmentation and monitoring uncover clues
Experiencing persistent negative perceptions is not uncommon for a brand. To uncover the reasons for them, companies often look at […]
Mar 19, 2014
Now is the most exciting time for market research
During a Kantar Twitter Workshop event, Larry Friedman, the Chief Research Officer at TNS, shared his excitement about the value […]
Feb 5, 2014
Making it easy to get your arms around the world
As our enterprise customers expand their use of Visible Intelligence around the globe, they need the ability to target posts […]
Nov 22, 2013
Finding the Holy Grail: Insights from social media analytics
Insight: noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]
Nov 20, 2013
Social media analysis: Ten questions to drive advanced segmentation
In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]
Nov 13, 2013
Turbo charge your approach to social media analysis
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
