Sarah Evans

IFTTT Recipes, Social’s ROI and Curation Tools: PR Advice from Sarah Evans

The ubiquity of digital and social media has sent PR into a state of flux, forcing PR pros to wear many new hats. Here's advice from Sarah Evans on the tools, tactics and best practices you'll need to succeed.

Will You Survive the New PR Era? Here’s 10 Tips

The digital era is forcing PR to change, and the role of the PR professional is following suit. Will you get left behind? Use these 10 tips from Sarah Evans to not only survive but thrive in the new PR era.

Fundamentals for the New Era PR Pro: Don’t Get Left Behind

How has a PR pro's role evolved? They have become the community hub, content producers and marketers who act as producers, content creators, and, at times, journalists. Sarah Evans shows you what you need to know.

Great PR Pros on Twitter from the Experts

Who in  PR is doing everything right on Twitter? @sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer  and @prsarahevans are some […]

Gender gap greater in the media than the U.S. workforce as a whole

I’m excited and honored to be a panelist today at the NewsCertified Exchange “Influencing the Headlines: Empowering Women in the […]

What exactly is #journchat? PR pros and journos unite on Twitter

While some people are watching the drama of Dancing With the Stars on Monday nights, there’s a whole different world […]

CNN talks PR, journalism and blogging tonight

Special South by Southwest #journchat features key CNN contacts Ever wonder how a large broadcast network navigates the rapidly evolving […]

My 5 favorite social media case studies

While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]

Twitter hashtags: Finding your community within a community

Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]