sales
May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
Jan 22, 2014
Drive 2014 Revenue with these Three Content Tips
In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]
Jan 15, 2014
Three Ways to Personalize Marketing Automation
Marketing automation lets you tailor communications with small customer segments to generate more leads and increase conversion rates. Add a […]
Sep 23, 2013
Three Tips for Encouraging Word of Mouth
Word of mouth recommendations give your brand a level of credibility that’s hard to imitate. When it comes down to […]
Apr 19, 2013
Building a Brand Community? Cast a Wide Net.
Every company out there knows they need to build a brand community, says community management expert Sarah Robinson - but not everyone knows how to build a successful one. This piece of advice will help.
Apr 2, 2013
Do Nice Brands Finish First?
The most effective social media marketing is free. Do small things that delight your customers, and you’ll create an army […]
Feb 21, 2013
Slides from Shel Holtz’s Mobile Marketing Crash Course!
If you missed the mobile marketing crash course with Shel Holtz, no worries – we’ve got the slides below and […]
Jan 7, 2013
You Got 99 Problems and Social Media Shouldn’t Be One
Small businesses face several hurdles in today’s world, such as the economy, competition from bigger brands, staying relevant, and on. […]
Nov 13, 2012
‘Tis the Season to Get Social
Coming up with creative content week in and week out for social media can be a real scare. As the […]
Nov 4, 2012
[Infographic] The Content Marketing Matrix for Small Businesses
There are many types of content that businesses can use for content marketing. Which types are best for promoting your […]
Oct 18, 2012
Will Red Bull Stratos Drive Sales of Red Bull?
20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution in marketing. But will those tens of millions of dollars’ worth of publicity drive sales?
Aug 15, 2012
How a small business earned sales with a press release
Six years ago, if someone had told Matt Landau he’s put out a $200 press release and land sales, he […]
Jun 22, 2012
How to: Market Your Brand on Facebook, Part 1
Facebook has 845 million + users. Engage one, get noticed by hundreds: Facebook users have a large network of sharing […]
May 13, 2012
New Webinar Alert: How Brutally Honest Content Can Generate Trust and Sales
Need to attract more customers on search engines? Think negative, says business blogging expert, “Sales Lion” Marcus Sheridan. It’s a […]
Mar 16, 2012
PR News Roundup 3/16/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
