ROI
Jan 25, 2017
5 Ways Influencer Targeting Can Generate Earned Media Lift
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Dec 12, 2016
Do These Mistakes Keep You From A Bigger Social Media Budget?
Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.
Oct 2, 2015
12 Quotes on Facebook ROI From Mari Smith
Facebook is a great place to build your business, but do you know how to turn Likes into leads? Prepare for Mari Smith's upcoming webinar with these 12 quotes.
Jul 25, 2014
Global brand impact of the Tour de France: Is it worth the investment?
Last year was a rough for the Tour de France in terms of sponsorship. In the wake of the doping […]
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
May 7, 2014
In PR, the objectives may not have changed, but the metrics have
PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]
Feb 28, 2014
Marketing adopts the agile social approach
Companies need a strong social media presence to survive and grow — to do so, brands are beginning to capitalize […]
Dec 19, 2013
How The Humane Society Fundraises With Social Media
Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]
Nov 7, 2013
Social media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social […]
Jul 26, 2013
The New Twitter Analytics: Cheat Sheet
Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here's how to read them and some tactical suggestions for how to use them.
Jul 19, 2013
Four Social Media Metrics Worth Measuring
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
Jul 17, 2013
Get SMART with Social Media Measurement
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
Jan 29, 2013
Market Re-Search: Unlock Search’s Hidden Business Benefit!
Want to double the value of your search marketing? Discover how search provides access to the best market research available […]
Jan 12, 2013
(Free Webinar Alert) Buying Signals: The Key to Social Media Sales
The hardest part of social media marketing is knowing who’s ready to buy – unless you can spot Buying Signals, […]
