Rick Rudman
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
