return on investment

How The Humane Society Fundraises With Social Media

Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]

Finding the ROI in Social Media

There’s no debating it; social media is hot.  It’s still growing at a phenomenal rate and the dollar figures associated […]

New Measurement Priorities Drafted with Measurement Agenda, 2020

Thought leaders in public relations and communications measurement drafted a set of new priorities during the Lisbon European Summit last […]