return on investment
Dec 19, 2013
How The Humane Society Fundraises With Social Media
Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]
Dec 22, 2011
Finding the ROI in Social Media
There’s no debating it; social media is hot. It’s still growing at a phenomenal rate and the dollar figures associated […]
Jun 14, 2011
New Measurement Priorities Drafted with Measurement Agenda, 2020
Thought leaders in public relations and communications measurement drafted a set of new priorities during the Lisbon European Summit last […]