research

How to Create a Keyword Library for Your Brand

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

New Research Provides Independent PR Firm Benchmarks

The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.

Independent Blogging Is Dead…For Some Communicators

Is independent blogging dead? It depends on how you ask...and who you are. Independent blogs that have something to say and don't necessarily aim to achieve "Mashable nirvana" will survive and thrive.

Forrester report reflection

Amazing! That’s the best way to describe Visible’s placement — and our reaction – when we learned that we were […]

Small Business Marketing Secret – Bridge The Digital Divide

Just for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet […]

State of the Media Q3: New from the Vocus Media Research Team

Social media, mobile devices and experimentation continue to take the stage within the media industry, says the latest report from our Media Research Team. But while the traditional industry appeared to remain stable throughout the year, a number of layoffs and consolidations indicate that the boat is still rocking. We’ve got the highlights from our Q3 State of the Media report here.

Infographic: Location-Based Social Media – Every Move You Make

Through various social media platforms, we’re able to share all the necessary, and many unnecessary details of our daily existence, […]

Gender Inference in Practice

Recently I wrote about MITRE Corporation’s research [1] on gender inference from Twitter and the associated media coverage. To recap, […]

Why PR pros need a content strategy

Every year around this time, Vanity Fair comes out with its Oscars issue to coincide with the glitzy and glamorous awards ceremony […]

The New PR: Super Responsibility, solid research & the equity of relationships

Celebrating (or something like that!) a half decade of bad pitches It was early 2006: Biz Stone was working at […]

Newspaper Ad Pricing Remains Aggressive

This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the […]

Targeting the Media Q&A

Earlier this week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and […]

Targeting the Media Q&A

Last week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]