research
Oct 19, 2017
How to Create a Keyword Library for Your Brand
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
Apr 11, 2017
New Research Provides Independent PR Firm Benchmarks
The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.
Jun 17, 2014
Independent Blogging Is Dead…For Some Communicators
Is independent blogging dead? It depends on how you ask...and who you are. Independent blogs that have something to say and don't necessarily aim to achieve "Mashable nirvana" will survive and thrive.
Feb 6, 2014
Forrester report reflection
Amazing! That’s the best way to describe Visible’s placement — and our reaction – when we learned that we were […]
Apr 12, 2012
Small Business Marketing Secret – Bridge The Digital Divide
Just for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet […]
Oct 26, 2011
State of the Media Q3: New from the Vocus Media Research Team
Social media, mobile devices and experimentation continue to take the stage within the media industry, says the latest report from our Media Research Team. But while the traditional industry appeared to remain stable throughout the year, a number of layoffs and consolidations indicate that the boat is still rocking. We’ve got the highlights from our Q3 State of the Media report here.
Sep 19, 2011
Infographic: Location-Based Social Media – Every Move You Make
Through various social media platforms, we’re able to share all the necessary, and many unnecessary details of our daily existence, […]
Aug 15, 2011
Gender Inference in Practice
Recently I wrote about MITRE Corporation’s research [1] on gender inference from Twitter and the associated media coverage. To recap, […]
Feb 24, 2011
Why PR pros need a content strategy
Every year around this time, Vanity Fair comes out with its Oscars issue to coincide with the glitzy and glamorous awards ceremony […]
Jan 6, 2011
The New PR: Super Responsibility, solid research & the equity of relationships
Celebrating (or something like that!) a half decade of bad pitches It was early 2006: Biz Stone was working at […]
Aug 16, 2010
Newspaper Ad Pricing Remains Aggressive
This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the […]
May 14, 2010
Targeting the Media Q&A
Earlier this week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and […]
Apr 12, 2010
Targeting the Media Q&A
Last week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]