Publicity
Feb 1, 2013
The HARO Limelight Series (HLS)- Judy Frankel, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 26, 2013
How to Get Free Publicity
Online news releases are a great way to get the attention of the media and generate publicity. However, you should […]
Jan 25, 2013
The HARO Limelight Series (HLS)- Adam Torkildson, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 11, 2013
The HARO Limelight Series (HLS)- Tammy Mastroberte, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 4, 2013
The HARO Limelight Series (HLS)-Shannon Choe, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 2, 2013
Completing Your Toolkit: Why One Marketing Method Isn’t Enough
This blog post isn’t titled “Secrets of ______” or “How to Make Your ____ Go Viral In Just one Step.” […]
Dec 27, 2012
Eight Tips to Make Pitching Bloggers a Home Run
Whether gained via blog or traditional media, publicity aids your business with exposure, third-party validation, higher SEO, and other benefits.
Though the perks are similar, the method of pitching bloggers and traditional media members differs in certain areas.
Yes, many tips for pitching (like being relevant and brief) apply to both bloggers and journalists, but to assume bloggers and traditional media types are exactly the same is to miss publicity opportunities.
Dec 19, 2012
Kick Off Your New Year Marketing Now!
You already know the importance of planning early for holiday marketing. But are you ready for the New Year? Perhaps […]
Dec 10, 2012
How a News Release Works and How to Figure Out Your Content
If you’re not sure whether press releases are a worthy part of your PR arsenal, let’s take a look at […]
Dec 4, 2012
Three Easy Ways to Pitch for Holiday Media Publicity
At the end of the year, everyone has the holidays on their mind - and that includes journalists and bloggers looking to satisfy their readers’ craving for holiday content.
By making your business available and and providing strategic pitches to the media, you can enjoy a marketing gift that keeps giving: media publicity.
Here are three easy but effective approaches.
Nov 21, 2012
Help a Reporter! Peter Shankman’s Holiday Publicity Tips
HARO publicity alerts founder and Vocus small business expert Peter Shankman is an invaluable resource on marketing and publicity for businesses of all sizes. We caught up with him to ask for some tips on pitching reporters during the holidays.
Nov 2, 2012
The HARO Limelight Series (HLS)- Erica Sandberg, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Oct 15, 2012
Behind the Scenes Part II: What Makes HARO So Successful in Getting You Media Coverage
All companies must establish rules; otherwise business in today’s world would be a free-for-all. The same goes for Help A […]
Oct 15, 2012
Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!
Forget James Bond’s choice of drink; the best product placement happens when switched-on PR people seize real-life news opportunities to insert their brand into the headlines. This weekend’s Toyota Endeavour stunt made headlines around the world and we doubt whether advertising campaign could have had the same impact. Here are some other great examples of PR newsjacking stunts.
Oct 8, 2012
Behind The Scenes With Two HARO Experts
Founded in 2008 by serial entrepreneur Peter Shankman, HARO (Help A Reporter Out) quickly became one of the fastest-growing social […]
