Publicity
Aug 20, 2014
Getting to Know Your Journalist: 3 Tips to Connect
Earned media is worth its weight in gold, but it's hard to get. Instead of making cold pitches, connect with your industry's top reporters. It's a short three-step process, but it could produce results long into the future.
Aug 18, 2014
Your PR Holy Grail Is Not The Wall Street Journal
PR pros would love to make The Wall Street Journal, but is that actually the best publication for earned media? Believe it or not, publicity from a 3-year-old blog might produce better results for your business.
Aug 13, 2014
3 Ways to Extend the Power of Free Publicity
Just because you scored publicity doesn't mean you should rest on your laurels. (Well, maybe just for a second!) Here's three ways you can squeeze all the value from publicity by extending its reach.
Aug 12, 2014
8 Steps to Finding Relevant News Outlets With Twitter Lists
Need to find the right news outlets to pitch? One oft-overlooked option involves using Twitter lists. Get a step-by-step guide for using Twitter lists to find the best outlets for engaging fans and raising awareness.
Jul 31, 2014
9 Ways to Generate Buzz During a News Drought
Need publicity but missing something newsworthy or noteworthy to share? Try these nine tactics that can bring a downpour of publicity and earned media even when you seemingly have no news to share.
Jul 23, 2014
Turn Pitches Into Publicity With 4 Journalists’ Tips
When it comes to getting a reporter's attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.
Jul 22, 2014
6 Tools for Generating News
You have to manage relationships, identify pitching opportunities and make sure that social doesn’t run amok. Wish you could do more in less time? Try these six tools that top PR pros use to maximize their efficiency.
Apr 15, 2014
Change the World and Strengthen Your Corporate Brand
Today’s consumers are more socially conscious. They choose brands that work to make the world a better place. Cause marketing goes […]
Aug 29, 2013
Paywalls and Publicity: What’s the Impact?
You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?
Aug 12, 2013
Five Reasons Jeff Bezos Got a Bargain for The Washington Post
The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week - especially from a marketing and PR viewpoint. Here's why.
Jun 17, 2013
9 Ways to Generate Publicity With Social Media
With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
Jun 12, 2013
Two Ways to Attract Publicity Without A New Story
Earning publicity doesn’t always require pitching a fresh story to reporters and bloggers. Instead, you can attract them to you with these two straightforward PR techniques.
May 24, 2013
The HARO Limelight Series (HLS)- Danny Kofke, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
May 10, 2013
The HARO Limelight Series (HLS)- Kate Hennessy, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
May 3, 2013
The HARO Limelight Series (HLS)- Dan Nainan, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
