Publicity
Sep 14, 2015
How to Prepare & Coach Executives Through Media Interviews
Just because they lead companies doesn't mean executives will ace media interviews. Brad Phillips shows PR professionals how to coach executives to become interview masters.
Jul 2, 2015
Has the Digital Age Affected the Impartiality of the Press?
[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists […]
Jun 29, 2015
The Implications of the Growth of Social News
This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]
Jun 25, 2015
10 Easy Ways to Leverage Press Coverage
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]
Jun 1, 2015
How to Use Twitter Trends to Earn Media Placements
Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]
Apr 29, 2015
Dissecting Publicity’s Impact on Pharma Companies
Pharma falls into that unenviable category of, ‘we love to hate them.’ These are companies making life saving and pain […]
Apr 1, 2015
Why You Need an Online Newsroom
You put so much effort into writing press releases and pitching the media, so why wouldn’t you take the extra […]
Mar 11, 2015
Infographic: What’s the State of the Media?
For our newest findings, check out the State of the Media 2016 Report! If you made the safe bet that […]
Nov 7, 2014
How to Embrace Your Inner Self-Publicist
Some marketers feel a little nervous about raising their head above the parapet and shouting, “Hey everyone, look at me!” […]
Oct 6, 2014
Make Pitches Irresistible Using These Insider Secrets
Want to know how the media view your pitches? Former CBS News executive Batt Humphreys pulls back the curtain to show you what reporters and editors really think of pitches and how you can pitch more effectively.
Sep 23, 2014
6 Ways to Find the Right Reporters to Pitch
There are so many pitching rules out there, but what good will they do if you can't find the right reporters to pitch? Here are six tactics that will help you identify the best reporters to pitch and earn coverage.
Sep 17, 2014
4 Ways to Offend a Journalist on Social Media
Social media gives you unrestricted access for engaging journalists. But if it's not used properly, you can annoy them. See four common social media habits that will put you on a reporter's bad side.
Sep 3, 2014
10 Tips to Ace Your First Television Interview
You pitched and landed a TV interview. Congratulations! Now what? Chase away your butterflies by familiarizing yourself with these 10 tips that will help you ace your first television interview and put your brand in a great light.
Aug 27, 2014
Why Local PR Beats National PR…and 4 Tips for Getting It
If your goal is The New York Times, you might want to aim closer to home. See the benefits of local placements, get tips for earning local coverage and learn best practices for turning local into national news.
Aug 21, 2014
Don’t Launch Real Time Communications for PR Without This!
Real time communications can produce big PR wins, but it can also severely damage a brand if done improperly. See what key ingredient will keep you out of trouble and help you succeed when joining a conversation.
