public relations

Social media skills are universal for public relations & journalism

Mashable’s 10 ways J-schools are teaching social media are important lessons for PR pros, too Vadim Lavrusik wrote a great […]

3 great ways to network with other PR professionals

Who you know might just teach you what you know We’ve all heard the battle cry of networkers (all together […]

Crisis Communications Planning in a BtoB World

Unsure of how to approach crisis communications for your B2B company? Or do you think the B2B world is immune to the crises faced by consumer companies? Here’s how to ensure your company isn’t caught without a plan.

5 great ways for PR pros to utilize an expert

Plus: Huffington Post’s Media Editor discusses how your expert can become a HuffPost blogger You represent a product, service or brand with […]

Understanding analysts & industry research firms

Gartner and IDC offer best practices for working with analyst firms Media relations. Crisis communications. Community relations. Internal communications. Investor relations. […]

Web Sites a PR Professional Should Check Every Day

Website recommendations for PR professionals.

Online crisis communications: Beware of the dark site, young Skywalker

Is there a universal solution to preparing for crises on the Web? Earlier this week I moderated a panel on […]

If you had to pay for Twitter, what would you expect in return?

Premium accounts have the potential to make Twitter more useful for PR professionals As I pointed out earlier this week, […]

Social media is a virtual Rolodex for journalists and media relations people

Finding sources is easier than ever when almost everyone you know is connected to you online. On Friday, a friend […]

Eight can’t-miss media relations conferences for 2009

The latest & greatest events in public relations, marketing and media We constantly hear about new conferences that promise practical […]

Will Twitter be the platform that unites journalists and PR pros?

Media relations professionals and journalists can enjoy an authentic and mutually beneficial interaction on Twitter – but will they? The media […]

Tech terms every media relations professional should know

Can I use my RSS reader to keep an eye on The Long Tail of social media? And what is open source, […]

Tying CSR with Reputation Management

Corporate social responsibility (CSR) activities can pack more punch if they are welded to a disciplined reputation management system that addresses corporate vulnerabilities and opportunities.

To blog? Or not to blog?

Cision Blog talks to Fusion PR’s Bob Geller about the dual role of blogger and media relations professional During the […]

What does the Digital TV Transition mean for media relations professionals?

Exploring the implications of the DTV Transition We’ve all seen the commercials: On February 17th, all full-power TV stations in […]

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