promotion

The Buzzfeed impact: How social is redefining online advertising strategy

I’ll admit to trying my share of Buzzfeed quizzes. I don’t want to take them, but then suddenly, I find […]

What Does Social Media Data Have to Do With the Marketing Mix?

A marketing director and their agency representative walk into a bar…er, a strategic plan review…and start to talk with execs […]

How to Share Your Good Deeds with the Community with a Press Release

Small business owners, charities and non-profits can find success by sharing their charitable deeds in a press release.  In the […]

Response Promotion Marketing: Evaluate Your Options

The best promotions target a consumer need beyond the product or sale itself, but how do you decide which ones to use?