product launch

Apr 17, 2014

Using social media data to improve a service or product launch

How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions […]
Mar 31, 2014

Ready, Set, Launch – Using Social Media to Improve Product & Service Launches

Next Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast […]
Dec 6, 2012

Five Creative PR Ideas for Launches

According to Forbes, businesses launch a quarter-million new products every year. Upwards of 90% of them fail. That’s a staggering statistic and so we’ve combed through a number of posts and articles to find these five ultra-creative ideas for effective launch campaigns.

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