press releases

How to Get a Juicy Quote for Your Press Release

Of all the written components of a press release, the quote is second to only the headline in terms of […]

A Curious Relationship Between Click-Through Rates & News Releases

My company researches, writes, optimizes and launches (via Cision) multimedia news releases that are designed to generate leads and new […]

5 Things You’re Doing Wrong With Press Releases

You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]

6 Tips for Using Social to Amplify Press Releases

The more people who view your press release, the more website traffic you’ll get. But how do you attract readers […]

Are PR Pros Embracing Visual Media?

Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]

Not Using Press Releases? Here are 6 Reasons You’ll Regret It

It still amazes me when I meet business owners who don’t use press releases to get the word out about […]

5 Headline-Writing Strategies That Boost Press Release Reads

Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.

4 Standout Press Releases and How to Emulate Their Success

Thousands of press releases flood reporters' inboxes daily. How can yours get noticed among the crowd? Get press release writing tips by following the example of four standout releases.

5 Reasons Press Releases Get Shot Down

Press release distribution services are getting pickier about what they publish. Get the awareness and publicity you seek by avoiding these five red flags that will lead to your press release being declined.

A Step-by-Step Guide to Calculating Press Release ROI

PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases' bottom-line performance.

4 Ways Social Can Make Your Brand’s News More Engaging

To maximize reach, online news releases should be shared on all your social media accounts. But don't click the “share” button and leave the update as-is. Here are four ways to use social to make brand news more engaging.

5 Tips for Writing Standout Press Releases

Want to deliver more marketing results? Integrating press releases into your marketing mix can help immensely...if the press releases are used correctly. Maximize press release effectiveness with these five tips.

PR: Your Secret Weapon to Increasing Sales Leads

PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]

Free vs. Paid Press Release Distribution: Which Wins?

Do free press releases perform as well as paid press releases? No, and it's not particularly close. See how free press releases stack up to paid press releases when it comes to benefiting your business.

Get Reads and Leads With Your Online Press Releases

Want to make your online news releases more powerful? From keyword questions to measuring success, PR pro Stacey Miller offers best practices for creating news releases that win.

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