press releases
Feb 11, 2015
How to Get a Juicy Quote for Your Press Release
Of all the written components of a press release, the quote is second to only the headline in terms of […]
Feb 9, 2015
A Curious Relationship Between Click-Through Rates & News Releases
My company researches, writes, optimizes and launches (via Cision) multimedia news releases that are designed to generate leads and new […]
Jan 20, 2015
5 Things You’re Doing Wrong With Press Releases
You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]
Dec 24, 2014
6 Tips for Using Social to Amplify Press Releases
The more people who view your press release, the more website traffic you’ll get. But how do you attract readers […]
Dec 9, 2014
Are PR Pros Embracing Visual Media?
Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]
Nov 12, 2014
Not Using Press Releases? Here are 6 Reasons You’ll Regret It
It still amazes me when I meet business owners who don’t use press releases to get the word out about […]
Oct 8, 2014
5 Headline-Writing Strategies That Boost Press Release Reads
Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.
Sep 3, 2014
4 Standout Press Releases and How to Emulate Their Success
Thousands of press releases flood reporters' inboxes daily. How can yours get noticed among the crowd? Get press release writing tips by following the example of four standout releases.
Aug 13, 2014
5 Reasons Press Releases Get Shot Down
Press release distribution services are getting pickier about what they publish. Get the awareness and publicity you seek by avoiding these five red flags that will lead to your press release being declined.
Jul 10, 2014
A Step-by-Step Guide to Calculating Press Release ROI
PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases' bottom-line performance.
Jun 25, 2014
4 Ways Social Can Make Your Brand’s News More Engaging
To maximize reach, online news releases should be shared on all your social media accounts. But don't click the “share” button and leave the update as-is. Here are four ways to use social to make brand news more engaging.
May 28, 2014
5 Tips for Writing Standout Press Releases
Want to deliver more marketing results? Integrating press releases into your marketing mix can help immensely...if the press releases are used correctly. Maximize press release effectiveness with these five tips.
May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
May 21, 2014
Free vs. Paid Press Release Distribution: Which Wins?
Do free press releases perform as well as paid press releases? No, and it's not particularly close. See how free press releases stack up to paid press releases when it comes to benefiting your business.
Jan 27, 2014
Get Reads and Leads With Your Online Press Releases
Want to make your online news releases more powerful? From keyword questions to measuring success, PR pro Stacey Miller offers best practices for creating news releases that win.
