press releases
Aug 28, 2017
10 Knock-Their-Socks-Off Press Release Headline Writing Tips
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
Apr 13, 2017
How Your News Release Can Help the Media Do Their Job
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Aug 17, 2016
Creating, Distributing, & Amplifying Your Press Release
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Jul 28, 2016
Free Tip Sheet! Make Your Press Releases Stand Out
Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news!
Jan 4, 2016
Improve Your Press Releases With These 4 Ideas
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
Oct 21, 2015
How to Keep the Press Interested in Your Press Releases
Hoping to get the media interested in your brand's news? Keep these three things in mind before distributing your next press release.
Jul 30, 2015
Establishing Goals for Your Press Release
As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]
Jul 9, 2015
4 Failproof Ways to Get Your Press Release Rejected
Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]
Jun 23, 2015
5 Things to Expect From Publishing a Press Release
As I said in a recent article, the success of your press release campaign relies heavily on you having the […]
Jun 16, 2015
4 Things to Measure in Your PR
It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
Jun 4, 2015
Press Releases: A Bajillion New Sales Overnight?
There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]
Apr 15, 2015
Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]
Mar 24, 2015
Power Up Your Press Releases!
The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]
Feb 22, 2015
3 Ways to Make News Releases More Compelling
Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]
Feb 18, 2015
4 Places to Share Every Press Release
Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]
