press release writing
Sep 7, 2017
5 Ways to Reimagine the Press Release
You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that.
Sep 9, 2016
4 Essential Elements of a Standout Press Release
If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs.
Jan 4, 2016
Improve Your Press Releases With These 4 Ideas
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
May 21, 2013
Digital Storytelling Webinar – Your Questions Answered
Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, […]
Aug 21, 2012
Writing for the web to keep your audience engaged
Writing for the web is tough. Your audience is distracted and you need to make your story stand out. Here […]
Aug 10, 2012
5 Small Business Marketing Benefits From News Release Services
For all those small business owners wondering how they’ll compete successfully with bigger industry players we say, take heart. You […]
Jun 25, 2012
3 Sure-Fire Tips For Better Press Release Optimization
The power of optimization can’t be understated when talking about small business marketing. Most businesses recognize this and work to […]
Jan 27, 2012
PR News Roundup 1/27/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Nov 21, 2011
PR News Roundup 11/21/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s […]
Jun 14, 2011
Triggering tidbits: how to write creatively in a snap
A Twitter buddy of mine influenced me to take the triggering tidbits blogger challenge and I must say that it […]
May 3, 2011
Writing an optimized press release starts with the right keywords
I love that PR professionals are seeing the benefits of writing optimized press releases. Our SEO 101 for PR webinar […]
Mar 4, 2011
Q&A from “SEO 201 for Press Releases” Webinar
This post is co-written by Integrated Marketing expert Dan O’Brien, CEO of VividAscent. Thank you to those of you that […]
Jan 27, 2011
9 More Questions Answered from “SEO 101 for Press Releases” Webinar
Thank you to those of you who participated in last Thursday’s webinar “SEO 101 for Press Releases”. We had a […]
Jan 6, 2011
The New PR: Super Responsibility, solid research & the equity of relationships
Celebrating (or something like that!) a half decade of bad pitches It was early 2006: Biz Stone was working at […]
Nov 4, 2010
9 Press Release SEO Questions Answered
This post was written by Laurie Mahoney, Product Marketing Manager for CisionWire, Cision’s new press release distribution service, and Brandon […]
