press release metrics

Prove Press Release Success With These 3 Key Factors

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Impressions – A Closer Look

Impressions are one of the PRWeb stats that has been around for a long time.  It is a metric that […]