PR
Feb 15, 2013
The HARO Limelight Series (HLS)- Kiana Shaw, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 14, 2013
Fashion Meets Technology Meets Your New PR Dreams
This is a guest post from Anna Marevska, print manager at Cision. Fashion month officially kicked off last week with […]
Feb 1, 2013
The HARO Limelight Series (HLS)- Judy Frankel, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 29, 2013
Could content marketing finally drive the convergence of paid, earned & owned media?
It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]
Jan 26, 2013
How to Get Free Publicity
Online news releases are a great way to get the attention of the media and generate publicity. However, you should […]
Jan 14, 2013
Reddit: Where Brands must “Earn” Media
Reddit could be considered the Wild West of social media sites for PR practitioners and marketers. Compared to others, Reddit […]
Jan 8, 2013
Find a (working) relationship at Seek Or Shout
Valentine’s Day—it’s the glittery, candlelit, flowery beacon that blips on the PR and marketing radar in the dead of winter. […]
Jan 3, 2013
Time to take another look at Google+ for Content Marketing?
Admittedly, the search engine giant’s social media site didn’t take off the way we initially thought it would, but with […]
Jan 2, 2013
Completing Your Toolkit: Why One Marketing Method Isn’t Enough
This blog post isn’t titled “Secrets of ______” or “How to Make Your ____ Go Viral In Just one Step.” […]
Dec 27, 2012
Eight Tips to Make Pitching Bloggers a Home Run
Whether gained via blog or traditional media, publicity aids your business with exposure, third-party validation, higher SEO, and other benefits.
Though the perks are similar, the method of pitching bloggers and traditional media members differs in certain areas.
Yes, many tips for pitching (like being relevant and brief) apply to both bloggers and journalists, but to assume bloggers and traditional media types are exactly the same is to miss publicity opportunities.
Dec 19, 2012
Kick Off Your New Year Marketing Now!
You already know the importance of planning early for holiday marketing. But are you ready for the New Year? Perhaps […]
Dec 13, 2012
PR & Marketing Wins, Moves & Other News
This is a guest post from Sam George, intern on Cision’s social media team. Here is our roundup of new talent, […]
Dec 7, 2012
Should You Join the New MySpace?
One thing is for sure: MySpace knows its audience. Good or bad, it is making its network for entertainers and […]
Nov 15, 2012
Five Effective PR Stunts for Cyber Monday Marketing
Did you know that Cyber Monday itself may have originally been a PR stunt? Wikipedia says the term debuted in November 2005 in this press release issued by the National Retail Federation. Stunt or not, it’s a huge opportunity for businesses to grab some publicity of their own. Here’s a look at five effective Cyber Monday PR stunts that might inspire you this year.
Nov 6, 2012
How to get 70,000 people to read your press release
A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s […]
