PR
Jun 23, 2014
It’s Time to Face PR Facts: The State of Public Relations in 2014
Jobs in the public relations field are often regarded with a certain air of mystery. What goes on behind closed […]
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jun 10, 2014
Fundamentals for the New Era PR Pro: Don’t Get Left Behind
How has a PR pro's role evolved? They have become the community hub, content producers and marketers who act as producers, content creators, and, at times, journalists. Sarah Evans shows you what you need to know.
May 27, 2014
PR: Your Secret Weapon to Increasing Sales Leads
PR is valuable for generating awareness, but it can fulfill other roles. PR is key to influencing audience behaviors, making […]
May 23, 2014
Measuring Communications with Social Media Data
All marketers are involved in communications at some level. It is the nature of our business – whether it means […]
May 19, 2014
Crisis Communications: Keep Calm and Carry On
Keeping calm and helping clients navigate negative media coverage or company emergencies, particularly at the speed of social media, is […]
May 5, 2014
How to STAND OUT in the Marketplace
We spent most of our childhood trying to fit in, but as marketers, you have to stand out to win. […]
Apr 15, 2014
Change the World and Strengthen Your Corporate Brand
Today’s consumers are more socially conscious. They choose brands that work to make the world a better place. Cause marketing goes […]
Apr 15, 2014
Introducing…The New Cision.com!
On Friday we announced Cision Blog was getting a makeover. Today we’re proud to share that not only is the new […]
Apr 4, 2014
5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight
Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]
Apr 2, 2014
Social Photography: Are Photos Top Currency in Social PR?
It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and […]
Mar 31, 2014
5 Reasons You Should Read Spin Sucks
If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]
Mar 26, 2014
Weekly Feature for Fashion & Beauty Fanatics: Q&A with Nicole Parker of L’Occitane
Beginning April 1, the skincare, fragrance and bodycare brand L‘Occitane will switch from using an external public relations firm and […]
Mar 21, 2014
Why PR Pros Will Now Dominate SEO
This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]
Mar 18, 2014
Thinking Like a Content & Brand Strategist
This is a guest blog post by Andrea Martone, veteran freelance writer, public relations and special events consultant from New York and […]
