PR
Oct 8, 2014
Embracing Change
This is a guest post by Heather Whaling, president of Geben Communication. As humans, change is happening all around us every day–but […]
Oct 2, 2014
Tell Us the Future of PR and Win an iPad
Here at Vocus, we're proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the future of PR looks like. Enter our to What's The Future of PR" hashtag contest to win an iPad Air.
Sep 30, 2014
The One Trend Social Media Experts Avoid
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.
Sep 29, 2014
The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success
The NFL's treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league's reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.
Sep 25, 2014
The Santa Cycle and Its Impact on The News
The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.
Sep 25, 2014
Will Twitter Change Your Life? It Changed Mine.
Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it's an invaluable resource that connects you with hungry journalists, looking for sources. Don't just be active on Twitter, form relationships and follow these 7 tips to get the most out of this social network.
Sep 23, 2014
Social Intelligence: Beyond Crisis Management
Today’s savvy PR experts are utilizing social listening and analysis for myriad purposes in the course of their day-to-day work […]
Sep 22, 2014
Vocus’ PR Solution Keeps the New Orleans Tourism Economy Strong
Thanks to Vocus, the New Orleans Tourism Marketing Corporation turned its PR from a cost-center to a profit center. Watch how Vocus' PR Suite helped make this happen.
Sep 8, 2014
Blend Digital and Traditional for Greater PR Impact
People expect traditional events like tradeshows or press conferences to be wedded with digital media. The expectation creates more work […]
Aug 25, 2014
Optimize Your Content Marketing for PR Success
PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too. To accomplish both, PR pros […]
Aug 19, 2014
PR Cannot Escape Media Relations
Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.
Aug 5, 2014
6 Ways a Book Promotes Your Business
Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company's PR.
Aug 4, 2014
Three Ways to Generate Publicity for Your Brand
As a PR professional, you’re tasked with not only building and maintaining media relationships but also generating consistent, quality coverage. […]
Jul 17, 2014
5 Tips to Avoid Spamming Your Target Audiences
Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.
Jul 14, 2014
How Companies Use Gamification for PR
Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald's, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.
