PR

Celebrating the PR superhero

Today’s guest blogger is Andrée Beckham, Vice President, Marketing & Public Relations for Cision. Batman. Superman. Wonder Woman. Captain America.  […]

The Big Picture: An ongoing conversation analysis of religion in social media

This post was written by Erin Hoffman, a social media analyst at Cision. To illustrate the difference between topical social […]

The crossroads of PR, social media and SEO

How is social media changing the face of advertising and PR? How can PR and marketing pros leverage YouTube and other rich media sites? Greg Jarboe, the president and co-founder of SEO-PR and author of "YouTube and Video Marketing: An Hour a Day" shares his thoughts with us on the changing face of PR, how "social search" is impacting SEO, and how PR professionals can leverage rich media sites like YouTube.

CNN talks PR, journalism and blogging tonight

Special South by Southwest #journchat features key CNN contacts Ever wonder how a large broadcast network navigates the rapidly evolving […]

5 SEO tips for PR professionals and marketers

Inbound links are basically votes that are cast for your website. Each inbound link is a vote for you and your content, and in this democratized world of SEO the more quality votes you have, the more likely your site will turn up in search results. Here are 5 tips to help you get more quality inbound links to your site.

In the wild west of social media, journalists’ credo is “caveat emptor”

This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]

Google Sidewiki – Decentralizing web authority

What happens when you let everyone have a voice on every page of the web? Google Sidewiki may be one […]

Integrated communications: Are YOU a communicator?

If you work in PR, you are probably finding yourself involved in tasks that involve a lot more than traditional media […]

Putting the company’s foot in your mouth

Brandon Andersen is the Interactive Marketing Manager for Cision US. Whole Foods CEO, John Mackey, most likely didn’t intend to […]

Social media skills are universal for public relations & journalism

Mashable’s 10 ways J-schools are teaching social media are important lessons for PR pros, too Vadim Lavrusik wrote a great […]

3 great ways to network with other PR professionals

Who you know might just teach you what you know We’ve all heard the battle cry of networkers (all together […]

Quality over quantity: determining a journalist’s coverage

Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]

5 great ways for PR pros to utilize an expert

Plus: Huffington Post’s Media Editor discusses how your expert can become a HuffPost blogger You represent a product, service or brand with […]

Understanding analysts & industry research firms

Gartner and IDC offer best practices for working with analyst firms Media relations. Crisis communications. Community relations. Internal communications. Investor relations. […]

Twitter hashtags: Finding your community within a community

Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]

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