PR
Jul 22, 2011
Links We Love: Friday, July 22nd
It’s been so hot on the east coast lately, we thought we’d share some cool PR and marketing articles with you. This week: a collection of top social media studies, millennial marketing tips from MTV, creating content calendars, a ten-tip checklist for succeeding in PR, and Lee Odden on the similarities between social media and a skateboard half-pipe. Enjoy!
Jul 19, 2011
Vocus Media Research Team: Radio and Apps In, News Bureaus Out
One thing that puts Vocus ahead of the game is our large media research team. They’re the experts who build and maintain our industry-leading media database of journalists, outlets and opportunities as well as our State of the Media report, an in-depth look at the statistics, trends and developments that shape the media industry. This month, they released their six-month Q2 Update. Here's an overview of what they found and what it means.
Jul 18, 2011
6 Reasons the Press Release is NOT Dead
Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies […]
Jul 18, 2011
Media Interviews: Five Tricky Question Types and How to Handle Them
When you're being interviewed by a journalist or blogger, failing to answer questions can sink the interview and your chance of some great coverage. However, certain types of questions can sink you even faster if you answer them without thinking. In my years as a PR and communications professional, I’ve found the best way to deal with these tricky questions is to think like a reporter to identify them in advance – and then use them as opportunities to reinforce your own message.
Jul 18, 2011
PR News Roundup 7/18/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]
Jul 15, 2011
Links we Love: July 11-15, 2011
Here are our top 5 reads of the week in PR, marketing and social media: 5) The next five social […]
Jul 14, 2011
Twitter #Fails: Lessons in PR from Social Media Disasters
Twitter is a powerful tool for brands and individuals with a message and a means to get it to their […]
Jul 13, 2011
Summer PRWeb Picks: Pirates, Penguins and Extra Pickles.
We’ve got an eclectic mixture of news releases we love this month. From burgers to beds, though, each one of […]
Jul 13, 2011
Bill Wagner: Peter Shankman Stole My Car
OK, Peter Shankman didn’t actually steal my car—but he did take the keys. I wasn’t overly concerned. After all, what does a city boy like Peter know about driving? I figured he’d stall the car a few times and he’d hand me back the keys. Instead, Peter put the top down, accelerated to 80mph on the Beltway and began weaving in and out of traffic as I held on. Crikey!
Anyone who knows Peter knows that you can never be sure what to expect when he’s around. I always learn something when I spend time with him and today was no exception...
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
Jul 12, 2011
3 quick tips on getting reader attention
What catches our attention when it comes to press releases we love? Often times, we tweet cool client press releases […]
Jul 7, 2011
Blending paid, owned and earned media in today’s landscape
This post was written by Valerie Lopez, Director of Media Research for Cision US. Paid, owned, earned media isn’t a new […]
Jul 5, 2011
7 roles social media plays in marketing
Do you integrate social media with your marketing efforts? If not, here are seven tips on doing so via a […]
Jul 5, 2011
PR News Roundup 7/4/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! I […]
Jun 29, 2011
Eight Tips for Blogger Relationship Building by Email
Traditional media coverage is great. But what if you want to be more influential in the online realm where your audiences are increasingly getting their news and information? In addition to creating and sharing original online content, pitching bloggers may be right up your alley if you’re looking for coverage. However, you have to remember that the pitching field is different. Why? Because their hours are different, their topics are broader and their style of "reporting" isn't 'pure' reporting: it's a mix of news, reviews and opinion.
