PR
Jan 19, 2017
Behind the Headlines with Catriona Pollard
This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.
Jan 13, 2017
Behind the Headlines with Phil Andrews
This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!
Jan 6, 2017
Behind the Headlines with Adrienne and Greg Weiss
Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they've learned throughout their careers.
Dec 15, 2016
Q&A with Steve Cox, VP of PR at Sodexo
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn't get to during the live Q&A, Steve was kind of enough to answer them for attendees!
Dec 13, 2016
7 PR Mistakes to Avoid in 2017
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes -- most of these are based on research, and paying attention will surely yield positive results.
Nov 30, 2016
Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds
The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
Nov 29, 2016
Applying the SWOT Analysis to a Shifting Industry
The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.
Nov 28, 2016
How To Do Better Targeting on Twitter
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Jan 20, 2016
4 Signs It’s Time to Invest in PR or Marketing Technology
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]
Dec 28, 2015
How to Win at PR: Looking Ahead to a New Business Year
This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]
Nov 11, 2015
How PR Fits Into the Sales Funnel
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]
Oct 29, 2015
Ad Blocking & PR: Trends & Opportunities
Over the past year, ad blocking grew 41 percent, affecting mobile advertising most especially. Learn about the implications for PR and media relations sectors.
Feb 27, 2015
PR Profile: Antoinette Arnold of Authentic Noise
When fashion’s on the mind, Chicago isn’t the first place one imagines. The harsh winters favor utility over daring, with […]
Oct 30, 2014
Win the Holidays with Real-Time PR: Download Our White Paper!
Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]
Oct 27, 2014
4 Tips for Practicing PR in Real Time
Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]
