PR
Aug 15, 2012
PR & Marketing Wins, Moves & Other News
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out […]
Aug 9, 2012
Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time
A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events like this have happened many times in my career. I find a story angle that’s relevant and timely, draft a pitch with a personal note to a reporter and nothing happens – in the short term, that is.
Aug 3, 2012
PR Wins, Moves & Other News
We had a lot of excitement in our office this week with Heidi Sullivan’s 40-under-40 honor from PRWeek and my […]
Aug 1, 2012
Heidi Sullivan honored on 40-Under-40 list
To us, Heidi Sullivan has always been a PR and social media mastermind. She understands the industry’s past, present and […]
Jul 31, 2012
Weekly Feature for Fashion & Beauty Fanatics: Q&A with Neon Blush
On Aug. 1, CisionNavigator is launching a newsletter geared toward fashion and beauty journalists and bloggers. The free weekly e-mail […]
Jul 20, 2012
PR News Roundup 7/20/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Jul 18, 2012
PR & Marketing Wins, Moves & Other News
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out […]
Jul 10, 2012
Savvy Communicator: Q&A with Matt Kelly
In our second post for the new Savvy Communicator feature, we sit down – or, rather, play e-mail ping pong […]
Jul 6, 2012
PR News Roundup 7/6/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. […]
Jul 3, 2012
PR & Marketing Wins, Moves & Other News
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out […]
Jul 2, 2012
From Poland to Australia: Global trends in PR industry
Worldcom Public Relations Group recently launched an e-book with the help of Bliss Integrated Communication and Off Madison Ave to discuss emerging […]
Jun 27, 2012
5 Ways PR Pros Can Use Mobile Video On The Go
Public Relations is built on the foundation of two-way communication. It’s tasked with raising awareness of employers or client’s work […]
Jun 25, 2012
Christmas Comes Early When Pitching Holiday Gift Guides
This is a guest post from Liam Donoghue, Manager of Print Media at Cision. If you’re anything like me, just […]
Jun 20, 2012
The Cannes Lion Roars of Integrated Marketing
Advertising agencies swept the Cannes Awards this week. AdAge, a staple publication for advertisers, pointed out that of the 20 Gold Lion awards given out, only one went to a PR firm. Ad agencies like Leo Burnett and McCann Erickson won big, while JWT, a legend in the ad space, snatched the Grand Prix.
Is this bad news for PR? After all, just three years ago, the buzz was about how PR pros stunned the advertising industry with the “Best Job in the World” campaign.
Jun 14, 2012
Seven Essential Pitching Tips for PR Pros and Vocus Users
“Never before have PR professionals had such an enormous opportunity to custom tailor pitches to journalists, bloggers, and content creators, who are most likely flocking to sharing sites online,” wrote Amber Mac in a Fast Company post which discusses how social media can make bad pitches go viral.
She’s right, of course. Here are some tips that'll help you avoid the scenario.
