PR
Oct 30, 2012
Halloween Costumes for PR & Marketing
This post was compiled by several of Cision’s most festive staff. Halloween is today and we can’t let it pass […]
Oct 24, 2012
[Infographic] Facebook vs. Twitter: Which Social Media Network Wins the PR Race?
Are you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two […]
Oct 23, 2012
More Real-Time Signs That PR and Marketing Are Merging
A few weeks ago Access Intelligence announced its acquisition of four publications - including Chief Marketer - from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming central to marketing, while marketing is looking increasingly more like PR.
Oct 18, 2012
Will Red Bull Stratos Drive Sales of Red Bull?
20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution in marketing. But will those tens of millions of dollars’ worth of publicity drive sales?
Oct 15, 2012
PRSA 2012 International Conference: Story Marketing
Global vice president of media research at Cision, Heidi Sullivan, and David Lemin, owner of Social Studio and strategist for Convince & […]
Oct 15, 2012
Behind the Scenes Part II: What Makes HARO So Successful in Getting You Media Coverage
All companies must establish rules; otherwise business in today’s world would be a free-for-all. The same goes for Help A […]
Oct 15, 2012
Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!
Forget James Bond’s choice of drink; the best product placement happens when switched-on PR people seize real-life news opportunities to insert their brand into the headlines. This weekend’s Toyota Endeavour stunt made headlines around the world and we doubt whether advertising campaign could have had the same impact. Here are some other great examples of PR newsjacking stunts.
Oct 14, 2012
PRSA 2012 International Conference: Measurement Symposium
Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
Oct 13, 2012
PRSA 2012 International Conference
Flight booked? Check. Hotel room reserved? Check. Prepared to talk with PR elite? Always! Cision is proud to sponsor the […]
Oct 12, 2012
Links We Love: Social, Customer Service and JetBlue
Brands everywhere are starting to use social media for customer service. Comcast, Dell, Pottery Barn, Zappos – the list goes on and on. They’re doing it because it works, according to a recent study from Social Media Today. Get the stats that prove it and much more in this week’s Five Marketing Links We Love.
Oct 9, 2012
16 More Holiday Gift Guides You Could Be Pitching Right Now
Two weeks ago we featured a list of 29 holiday gift guides soliciting product submissions via our free social networking […]
Oct 5, 2012
Links We Love: Content, Curation and #tweetshop
Social media is changing the way people do business... literally. Here's your proof: Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London. Find out the whole story and more in this week's Five Marketing Links We Love.
Oct 3, 2012
Multi-Channel Publishing as the Decathlon of PR: An Introduction
Today’s blog is a guest post from Nicolas Scheidtweiler of Scheidtweiler PR. The subject of multi-channel publishing is becoming increasingly important […]
Sep 28, 2012
Links We Love: Storytelling, Email, and #slicksnacker
Some quick wit sparked a (good-natured) Twitter war between Oreo and AMC Theatres earlier this week. Find out which brand came out on top and much more in this week’s installment of Links We Love.
Sep 27, 2012
#SMW12: Real-Time Influence
We attended a few Social Media Week 2012 sessions yesterday and couldn’t live-tweet from the #SMWInfluence panel because there was no wifi. […]
