PR stunts
Nov 15, 2012
Five Effective PR Stunts for Cyber Monday Marketing
Did you know that Cyber Monday itself may have originally been a PR stunt? Wikipedia says the term debuted in November 2005 in this press release issued by the National Retail Federation. Stunt or not, it’s a huge opportunity for businesses to grab some publicity of their own. Here’s a look at five effective Cyber Monday PR stunts that might inspire you this year.
Oct 18, 2012
Will Red Bull Stratos Drive Sales of Red Bull?
20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution in marketing. But will those tens of millions of dollars’ worth of publicity drive sales?
