pr strategy

Jan 5, 2017

Using the PESO Model to Drive an Effective PR Content Strategy

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Nov 4, 2015

How to Establish Brand Identity: Top Tips From Jeff Barrett

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These […]
Jun 12, 2014

Yikes! You Really Don’t Have a Mobile PR Strategy?

Most of us own, use and can't live without a smartphone. Do you account for mobile when building your strategies and campaigns? Sadly, PR pros could be doing more. Here are the five questions they should ask.

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