PR pitches
Apr 1, 2014
Journalists Respond: “Are You Open to Social Media Pitches?”
Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question "Are you open to social media pitches?"
Sep 27, 2012
Five Clever Ideas for Savvy PR pitches
Reporters can easily get 50 to 100 pitches a day in their inbox. That’s a lot of mail and they can’t possibly read and respond to it all – so your pitch needs to stand out. While it’s important for you to have a solid story and a better news hook, you also need a clever way to earn their attention. Here are five recent pitches that really did the job.
Aug 9, 2012
Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time
A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events like this have happened many times in my career. I find a story angle that’s relevant and timely, draft a pitch with a personal note to a reporter and nothing happens – in the short term, that is.
