pitching
Mar 11, 2013
PR Training: University Program Educates Next Generation of Pros
This guest post is by Sonal Moraes, account coordinator at Cision. She attended DePaul University and was a student of […]
Mar 1, 2013
The HARO Limelight Series (HLS)-Robin Samora, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 15, 2013
The HARO Limelight Series (HLS)- Kiana Shaw, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 12, 2013
Eight Media Pitching Don’ts (And Eight Do This Insteads)
Media pitching is crucial for marketers in any business, whether big and small. However, pitching the media can sometimes be like a real life version of The Hunger Games, where multiple pitfalls and enemies stand in the way of the coverage and publicity your brand needs to thrive.
Feb 8, 2013
The HARO Limelight Series (HLS)- Mike Michalowicz, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 1, 2013
The HARO Limelight Series (HLS)- Judy Frankel, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 25, 2013
The HARO Limelight Series (HLS)- Adam Torkildson, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 22, 2013
Pitching Journalists In An Age of Pageview Journalism
In the old days, newspapers and publications had a pretty simple way of measuring success: total circulation and newsstand sales. […]
Jan 11, 2013
The HARO Limelight Series (HLS)- Tammy Mastroberte, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Jan 8, 2013
Find a (working) relationship at Seek Or Shout
Valentine’s Day—it’s the glittery, candlelit, flowery beacon that blips on the PR and marketing radar in the dead of winter. […]
Dec 27, 2012
Eight Tips to Make Pitching Bloggers a Home Run
Whether gained via blog or traditional media, publicity aids your business with exposure, third-party validation, higher SEO, and other benefits.
Though the perks are similar, the method of pitching bloggers and traditional media members differs in certain areas.
Yes, many tips for pitching (like being relevant and brief) apply to both bloggers and journalists, but to assume bloggers and traditional media types are exactly the same is to miss publicity opportunities.
Dec 12, 2012
Four Advanced News Release Tips You Can’t Ignore
In our recent whitepaper, Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business we offered the basics of press release […]
Dec 3, 2012
Storytelling And The Media Relations Pitch
The December 2012 issue of Vogue is an unlikely source to prompt a blog post about storytelling and media relations, […]
Nov 29, 2012
Mike Austin – Automotive Editor, Popular Mechanics
Mike Austin Named Automotive Editor at Popular Mechanics
