pitching
Mar 16, 2015
An Etiquette Guide for Interacting With Journalists on Social Media
For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
Mar 10, 2015
What Journalists Want From You
You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]
Mar 6, 2015
More “Pitch Smart”: Your Media Pitching Questions Answered
This is a guest post by Michael Smart, the host of our “Pitch Smart: Media Outreach Training” webinar. It was […]
Mar 2, 2015
How to Do a PR Pitch on LinkedIn
Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]
Mar 2, 2015
The Smart PR Pro’s Guide to Turning Pitches Into Placements
Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage […]
Mar 1, 2015
How to Use Social Media Before You Pitch
Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]
Feb 26, 2015
6 Reasons Why Journalists Reject Your Pitch
Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]
Feb 20, 2015
Pitch Perfect: How to Dust Off After a Dust Up
When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]
Feb 17, 2015
15 Pitching Tips for 2015
Media coverage is one of the best ways to get your message in front of the right people at the […]
Feb 15, 2015
3 Things to Know About a Media Contact Before You Pitch
Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]
Feb 10, 2015
Do’s and Don’ts of Media Pitching
“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]
Feb 8, 2015
4 Things to Know About Media Outlets Before You Pitch
Successful pitching can lead to earned media placements, brand awareness among your target audience and, ultimately, sales. But in order […]
Feb 5, 2015
How to Find the Right Journalist to Pitch
When it comes to finding journalists, reporters and bloggers who are interested in sharing your company news with their audience, […]
Feb 4, 2015
Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach
Want to know what it’s like to be a reporter or blogger swamped with impersonal media pitches? Look at the […]
Sep 16, 2014
Hunter Lewis – Editor in Chief, Cooking Light
That old familiar feeling. A quick glance, a lingering stare. You can feel your mouth start to water a little, […]
