pitching journalists

5 Tips to a Successful PR Pitch

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to […]

Journalists Less Skeptical, More Reliant on Social Media

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch […]

Publicity: How to Identify The Right Story to Pitch

Publicity is vital for your business, but don't start pitching without a plan. Use this two-step process to strategize your brand's key message and the right story to illustrate it.