pitching
Oct 17, 2017
6 Simple Rules for Email Pitches
You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Mar 7, 2017
Zeroing in on the right influencers in a crowded marketplace
AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!
Mar 8, 2016
How to Create Content Journalists Want to Cover
Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want. When reporters go […]
Feb 11, 2016
How to Use Your Company’s Culture to Get Media Coverage
Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In […]
Jan 27, 2016
4 Steps to Pitching a Journalist
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]
Jan 22, 2016
PR 101: How to Pitch The New York Times
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. […]
Sep 17, 2015
#HAROConnects With Chicago Tribune: Top 10 Pitching Tips
On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three […]
Jul 24, 2015
5 Pitching Tips for Holiday Gift Guide Success
In PR, Christmas comes in July, and gearing up for a successful holiday gift guide season is essential for running […]
Jul 9, 2015
Free PR Kit! Get Your Holiday PR Started Today
How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you. Cision's Holiday Gift Guide PR Kit can help!
Jun 10, 2015
USA Today’s Tips for Pitching to Get News Coverage
Ever wished you could pick top journalists' brains? See what leaders from USA Today say about how PR pros and journalists can build productive relationships.
May 13, 2015
#InnovateNow With Michael Smart: Keys to Impactful Pitches
The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]
Apr 23, 2015
Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]
Apr 14, 2015
4 Media Relations Tips to Live By
Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]
Apr 10, 2015
3 Reasons to Build a Niche Community
Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t […]
Mar 25, 2015
5 Signs a Site or Blog Isn’t A Good One to Pitch
When it comes to finding public relations opportunities, the more sites that talk about your brand, the better, right? Not […]
