pitches

Turn Pitches Into Publicity With 4 Journalists’ Tips

When it comes to getting a reporter's attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.

Quality over quantity: determining a journalist’s coverage

Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]