Philip Sheldrake

Three highlights from PRSA Digital Impact

I think it was evident at this week’s Public Relations Society of America Digital Impact conference that the PR industry […]

The 3 core elements of social Web analytics

These days, it’s not easy to keep up with all of the new products entering the social media monitoring and […]

Social metrics: which ones matter?

A new effort to define online influence in terms of sharing is taking root In the early days of the […]