PESO
Feb 6, 2017
How to Gain Executive Buy-In for Switching to the PESO Model
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.
Jan 5, 2017
Using the PESO Model to Drive an Effective PR Content Strategy
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Nov 1, 2016
4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them
Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.
Oct 6, 2016
How the PESO Model Changes PR’s Conversation
Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations.
Jul 1, 2016
Social’s Place in the PESO Model: Q&A With Gini Dietrich
This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages […]
Jun 27, 2016
Boosting Reach With the Paid Media 1-2 Punch
In such a crowded landscape, how will you get your content to stand out? Learn how to use social ads and sponsored posts to better reach your audience.
May 10, 2016
Free Tip Sheet! Combine Influencer Marketing With PESO
Your audience ignores 350 ads daily. Your content is likely drowned out too. How can you change that? Integrate the PESO model to team up with influencers!
