Paid Media
Feb 6, 2017
How to Gain Executive Buy-In for Switching to the PESO Model
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.
Jan 5, 2017
Using the PESO Model to Drive an Effective PR Content Strategy
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Aug 18, 2014
Use PR to Promote Your Content Marketing
For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
May 14, 2014
9 Tips for Leveraging Owned, Paid and Earned Media
You want more leads, right? Find new customers using three channels: owned, paid and earned media. See the difference between the media and deliver results from each of them using three top tips for each channel.
Jan 20, 2014
Integrating Native Advertising Into Your 2014 Marketing Strategy
Whether you aim to drum up brand awareness or increase inbound leads to drive more conversions, native advertising can play […]
Jan 8, 2014
Native Wisdom on Native Advertising
Spending on native advertising in the U.S. was up by over 71 percent this year over last year and by […]
May 13, 2013
Todd Defren’s Five Tips for Leveraging Earned Media
Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd's recent webinar to generate more of it and boost your marketing campaigns.
May 6, 2013
10 Steps to Reinvent Media Strategy
If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.
Aug 16, 2011
How has Social Media changed our ability to generate earned media?
As the saying goes, “A happy customer tells one friend, and unhappy customer tells everybody.” What happens when that unhappy […]
