Nielsen

Social media as a testing mechanism

I read a really interesting article from The New York Times over the weekend that I think proves social will […]

Using mobile platforms to find new mindshare

As public relations and marketing professionals grow increasingly comfortable with online social platforms, many are beginning to turn their attention […]

Newspaper sites increasing time spent by users through blogs

Nielsen Online data cited in Editor & Publisher recently about the time spent on the 30 American newspaper Web sites […]

Senate passes bill to delay DTV transition

Consumers still on analog now have over four months to make the switch Last night, the U.S. Senate unanimously approved […]