News Monitoring

Sep 12, 2011

VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?

The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.