multimedia

How to Use Multimedia For Better PR Campaigns

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.

How to Create Better Facebook Live Videos

Are you on Facebook Live? In order to increase earned media opportunities here's how to make your video content shine.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

How To Create Awesome Content with Instagram’s New “Collections”

Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.

How To Make Awesome Images (No Photoshop Required)

Images are an important part of comms and content - but what if you don't have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Atlanta’s 11Alive News Hires Jennifer Bellamy as Multimedia Journalist

Jennifer Bellamy has joined Atlanta’s WXIA-TV as a multimedia journalist. She was previously at WLTX-TV as a reporter. Prior to this, she was […]

White Paper: Want Content Success? Think Outside the Box!

Content marketing is a crucial piece of content strategies. To be effective, though, it needs to keep up with the […]

Master Multimedia Storytelling With a Free E-Book!

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary […]

4 Ways to Take Over the Media

“To be in the media, you have to become the media,” says Lee Odden, author of “Optimize.” Stop waiting for […]

Social Photography: Are Photos Top Currency in Social PR?

It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and […]

Free Webinar! Pinterest: Marketing’s New MVP

Did you know that Pinterest delivers more web referrals than Google+, LinkedIn and YouTube combined? Pin down your perfect strategy […]

Four Steps to Optimize Your Marketing Videos

If you’ve used our online news release distribution service before, you know that you can embed YouTube videos right into […]

Clean up your image – Using images as content

When it comes to quickly getting your message across, a picture really is worth a thousand words. The rise of […]

Three How-To’s on Creating Dynamic Video

In an era of visual media, more and more companies are turning to video to inform and compel stakeholders. More […]

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