multi-touch attribution

Jul 19, 2016

3 Ways to More Effectively Measure ROI

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
Jun 16, 2016

How a Unified Team Results in More ROI

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]
May 23, 2016

3 Steps to Analyzing Your PR Measurement Data

Without accurate data, your brand won't be able to analyze its success. Learn how to determine which PR campaigns have the biggest effect on the sales journey.

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