Mobile Marketing
Feb 13, 2013
Shel Holtz: Smartphones Are Swiss Army Knives for Life
The consumer shift to mobile technology is about far more than accommodating a smaller screen size, says technology and marketing expert Shel Holtz. While communicators scramble to ensure their content looks right on screens between 4 and 10 inches, a more fundamental shift in behaviors is taking place, which should be top-of-mind for businesses.
Feb 11, 2013
Make the Most of Mobile Marketing
In 2012, the number of U.S. tablet users hit 70 million and smartphone users worldwide surpassed one billion. The pressure […]
Oct 25, 2012
How Your Prospects Consume News (It Depends on Where They Live)
New research from Pew Research Center shows that the type of local news sources Americans use depends on which type of community they live in. Urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media and rural residents are more inclined to word of mouth sources. So what does that mean for marketers?
Nov 21, 2011
The Vocus Marketing Suite Is Mobile – Never Waste A Second Again!
When we have the power to be mobile, we have freedom. We don’t need to be in our offices, or at a desk. We can create, explore, produce, engage, and yes, make money, from wherever we are. That, my friends, is true freedom. I’ve written several posts about how to jailbreak your life and today, I’ll add this: Vocus has made its Vocus Marketing software suite accessible via smartphone, so you can do everything you need to do to run your business, all while staying mobile.
Jul 7, 2011
Blending paid, owned and earned media in today’s landscape
This post was written by Valerie Lopez, Director of Media Research for Cision US. Paid, owned, earned media isn’t a new […]
