Mobile Adoption

Oct 25, 2012

How Your Prospects Consume News (It Depends on Where They Live)

New research from Pew Research Center shows that the type of local news sources Americans use depends on which type of community they live in. Urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media and rural residents are more inclined to word of mouth sources. So what does that mean for marketers?

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