metrics
Sep 10, 2014
Breaking Down the Barcelona Principles
This post is written by Ann Feeney, Information Retrieval Specialist at Cision. Next week we will be kicking off AMEC […]
Sep 2, 2014
Measuring for Impact: Metrics that Matter
The secret of measuring for impact is knowing what is meaningful and can guide decisions.
Aug 4, 2014
Social media as a testing mechanism
I read a really interesting article from The New York Times over the weekend that I think proves social will […]
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
May 7, 2014
In PR, the objectives may not have changed, but the metrics have
PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]
Jan 10, 2014
Best practices to alleviate FOMO in social media listening for pharma
Pharmaceutical companies have come a long way when it comes to social media, and most companies have acknowledged that there […]
Nov 13, 2013
Turbo charge your approach to social media analysis
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
Sep 4, 2013
Post VMA Buzz Analysis Part 1 – The Performances
So now that the dust has settled, I think it’s safe to objectively reminisce on the magic and mayhem that […]
Jul 30, 2013
Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)
Most marketers would agree that brand advocacy programs are a good idea. The ultimate challenge is finding and nurturing customers […]
Jul 19, 2013
Four Social Media Metrics Worth Measuring
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
Jun 13, 2013
Get the Jump on Competitors – FAST – Using the new VI Enhancements
This situation, although specific to you, is actually quite typical: Working for a large US airline, you are in a […]
Jun 10, 2013
Latest Product Release: New Segmentation, Data Comparisons and Reach Metrics
Managing the exponentially growing volume of social media data can be daunting. Our June Visible Intelligence (VI) product release includes […]
Jul 30, 2012
Your Work Week Plan for Following The Olympics
The Olympics have finally begun, and many of us spent the weekend glued to the TV in an effort to […]
Sep 9, 2011
Gearing up for Gravity Summit’s FutureM Conference
On Monday social gurus from around the country will be gathering in Boston forGravity Summit’s annual FutureM conference to learn best […]
Aug 15, 2011
Gender Inference in Practice
Recently I wrote about MITRE Corporation’s research [1] on gender inference from Twitter and the associated media coverage. To recap, […]
