Media
Apr 26, 2013
The HARO Limelight Series (HLS)- Elaine Masters, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Apr 19, 2013
The HARO Limelight Series (HLS)- Elaine Sigal, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has […]
Apr 12, 2013
The HARO Limelight Series (HLS)- Michelle Talsma Everson, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Mar 1, 2013
The HARO Limelight Series (HLS)-Robin Samora, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 22, 2013
The HARO Limelight Series (HLS)-Colleen Sheehy Orme, Reporter
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 15, 2013
The HARO Limelight Series (HLS)- Kiana Shaw, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Feb 12, 2013
Eight Media Pitching Don’ts (And Eight Do This Insteads)
Media pitching is crucial for marketers in any business, whether big and small. However, pitching the media can sometimes be like a real life version of The Hunger Games, where multiple pitfalls and enemies stand in the way of the coverage and publicity your brand needs to thrive.
Jan 26, 2013
How to Get Free Publicity
Online news releases are a great way to get the attention of the media and generate publicity. However, you should […]
Jan 4, 2013
The HARO Limelight Series (HLS)-Shannon Choe, Source
Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) […]
Dec 12, 2012
Four Advanced News Release Tips You Can’t Ignore
In our recent whitepaper, Publish…Promote..Pitch…Publicity! A Three-Step Guide to Creating Online Publicity for Your Business we offered the basics of press release […]
Dec 3, 2012
3 Things You Shouldn’t Include in Your Press Release
Press releases are a valuable tool that can be used in a variety of mediums – on your website, in […]
Nov 4, 2012
[Infographic] The Content Marketing Matrix for Small Businesses
There are many types of content that businesses can use for content marketing. Which types are best for promoting your […]
Oct 25, 2012
The New Advertorial: Media Continues to Blur
The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and text to clearly delineate what was advertising and what was editorial. Today however, advertorials have been renamed “sponsored posts” and that distinction isn’t always crystal clear.
Oct 8, 2012
Behind The Scenes With Two HARO Experts
Founded in 2008 by serial entrepreneur Peter Shankman, HARO (Help A Reporter Out) quickly became one of the fastest-growing social […]
Oct 1, 2012
The Case Against Free Press Release Distribution
Free! It’s a word that can universally grab the attention of an audience, and for good reason. How many times […]
