media tour

What’s Needed for a Successful Satellite Media Tour

Media tours are a team effort - pulled together from many different directions. Here are 4 key elements you need to be successful and stay under budget.

How Did They Do That? A Post-Mortem of Chrysler’s Media Drive

Chrysler's recent event in Louisville exemplifies how to execute a media tour. See what it took to pull the event off and discover how you can create successful PR events like it.