media targeting
Mar 7, 2017
Zeroing in on the right influencers in a crowded marketplace
AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!
Feb 27, 2017
Solving the Challenge of Targeting the Right Media and Influencers
In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.